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DIY Branding for Entrepreneurs
Introduction
Getting Started (2:40)
MODULE 1: The Difference Between a Business and a Brand
What is Branding? (6:37)
Crafting Your Brand Story (3:37)
MODULE 2: Who are you? Defining Your Brand Foundations
Defining Your Mission (3:04)
Defining Your Vision (0:55)
Defining Your Values (2:39)
Defining Your Ethos (1:15)
Defining Your Unique Selling Proposition (1:55)
MODULE 3: Creating Your Visual Brand
Connecting Visuals to Your Brand Message (4:59)
How to Create a Mood Board (1:34)
Defining Your Style (0:39)
How to Create a Color Palette & Apply it to Your Designs (4:17)
Designing a Logo (0:35)
Typography 101 (2:06)
How to Choose Fonts (1:29)
Creating a Style Guide (0:34)
BONUSES
Create a Mood Board with Photoshop (4:11)
Create a Mood Board with Gomoodboard.com (1:02)
Create a Mood Board with Canva (9:06)
Color: Working with Hex and CMYK Values (4:01)
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Defining Your Vision
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